Type Study: Booklet & Posters
The following projects encompass two brief explorations of type design and characterization. The booklet focuses on a single typeface, Coolvetica, while the posters evaluate two typefaces known for their traffic signage applications.
Software: Adobe InDesign and Illustrator
Key words: typography, infographics, design for print
Coolvetica: an exploration
Coolvetica is a sans-serif typeface inspired by logotypes from the 1970s. The neutral favorability of Helvetica lay foundation for interpretation: queue type foundry Typodermic Fonts and Canadian designer Raymond Larabie, who created Coolvetica in 1999.
Arguably oversaturated in 2024, I have always been partial to Coolvetica’s clean appearance and subtle funk. In times of design block, it has never let me down. You will find Coolvetica featured in several of my projects, including the portfolio itself.
DIN vs. Interstate: a comparison
DIN is a sans serif font designed by Volker Schnebel in 1984, characterized by its tall x-height, square-ish bowls, and rectangular tittles. Interstate is a sans serif font created by Tobias Frere-Jones, with notable qualities including its heavier weight, ovular bowls, “incomplete” descenders, and oblige ends for both ascenders and descends.
Both typefaces’ simple design and legibility have granted their place as traffic signage. This poster design encompasses their shared application on the road, while highlighting key differences in form.
These three posters were my original drafts. The left poster emphasized the slanted ascenders of Interstate through page layout design. The center poster highlighted the straight vs. slanted ascenders with a spotlight, which transformed into the final poster design using stoplight imagery. The right poster did not highlight anything in particular and was the weakest of the designs.
