Type Study: Coolvetica Booklet
What’s cooler than cool? Coolvetica.
This project is a type study on a personal favorite of mine: Coolvetica. This typeface has been used in my personal brand since I stumbled upon it in 2021; it’s in the header of my resume and the titles of this website’s pages. It rears its curvy head in several of my non-personal designs, too.
Software: Adobe InDesign and Illustrator
Key words: typography, infographics, design for print
Coolvetica: an exploration
Coolvetica is a sans-serif typeface inspired by logotypes from the 1970s. The neutral favorability of Helvetica lay foundation for interpretation: queue type foundry Typodermic Fonts and Canadian designer Raymond Larabie, who created Coolvetica in 1999.
Arguably oversaturated in 2024, I have always been partial to Coolvetica’s clean appearance and subtle funk. In times of design block, it has never let me down. You will find Coolvetica featured in several of my projects.
The quick brown fox jumps over the lazy dog
The following booklet design emphasizes Coolvetica’s main appeal: its modernity and simplicity, its square ends and deep curves. The typeface is complimented with bold primary colors and large blocks of elementary shapes. Here, Coolvetica is modern as can be, and I adore it.
Scroll through the booklet below.
The following booklet design emphasizes what I believe is Coolvetica’s secondary appeal: its unexpected funk and captivating grooves. Inspired by its predecessor’s ‘50s, ‘60s, and ‘70s fame, this design showcases a patterned ‘50s mod motif and a quintessentially 1970s color palette of orange, yellow, pink, and green.
Scroll through the booklet below.
